Blessings and Books and Backpacks Oh My!
This week, I had the
pleasure of going on a PR Firm Trip with Ohio Northern’s PRSSA (Public
Relations Student Society of America) to Fort Wayne, Indiana. We explored five
different companies, including Vera Bradley. I think that visiting Vera Bradley
was probably my favorite. I really could have seen myself working for them or a
different company like them in the future. One of my favorite things that they
talked about during our visit was their affiliation with the organization
called Blessings in a Backpack.
Blessings in a Backpack
works with different schools and helps kids in need. Vera Bradley makes two
different patterns, one for boys and one for girls, and donates backpacks to
these schools. This back-to-school season, Vera Bradley helped to donate 25,000
backpacks to kids in need through Blessings in a Backpack. The schools help
distribute them to the kids and on Friday’s, faculty, volunteers, and whoever
else help to fill these backpacks with mostly food items for the kids to have
access to over the weekend. Not all children have access to healthy food or
even enough food in general over the weekend or breaks. Blessings in a Backpack
try to help make sure that they do. They want to make sure the kids do not go
hungry and have the energy to do their best at all of their schoolwork. The
goal is to make sure the kids don’t go a day without food, which will help them
be academically successful.
The school that I went to
certainly could have benefitted from a program like this. I think that a lot of
schools have maybe a similar smaller scaled program in place, but if more
people and companies, like Vera Bradley would just donate some of their time
and or their money to an organization like Blessings in a Backpack, there would
be less kids going hungry and more scholarly productivity. I think that from a public
relations aspect Vera Bradley is so smart for joining in on this. Their
products include backpacks and they get to help so many people in the process. It
gives them good press and something good to get behind. Everyone at Vera
Bradley is very philanthropic and it is just a really nice thing to see. They
all aren’t about work all the time. They like to give back to many different organizations
and groups that need it. I think that it was very good that they stressed that to
us on our trip. I can say that it is a very appealing aspect of working for a
certain company. If you want to learn more about Vera Bradley and it’s
partnership with Blessings in a Backpack or just about Blessings in a Backpack
in general, feel free to visit either of these websites.
This was so so cool to read about! I love how an organization uses the money that they have to help other organizations like that. I think that would be really cool to get involved in as well, I’m glad you got to experience something like that!! Go bears.
ReplyDeleteI'm from the Fort Wayne area, so I'm very familiar with Vera Bradley and everything they do! Blessings in a Backpack is such a cool way Vera Bradley gives back to the community. I'm much more likely to buy from a company who is socially responsible and active in the community.
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ReplyDeleteVera Bradley was a great experience. Being from the same area I can definitely agree that schools around our area would benefit greatly from a plan like this. It was a great trip and a great group!