Yours, Mine, and OurTube

        Before this week, I had never thought of YouTube as a social media platform. I always thought of it more as a Google for music and different videos. Now that I have read about it from Jason McDonald’s perspective, I could not be more wrong. There can be a lot that goes into YouTube to have a successful page with numerously viewed videos.

        If you want your videos to be more accessible or easier to find, make sure that you use good keywords. This way, your videos will come up easier on YouTube. Your videos will also come up easier if someone just searches them on Google. It also comes in handy depending on the brand. You can use keywords of different products in your video titles, and your videos will come up when they search those words.

        In a video, you can use a call-to-action overlay, which is a clickable link you can add to your videos. These will act as an ad. You can pay to put them on your videos, and you can pick the amount you wish to spend. Spending money on YouTube is almost necessary to make sure your videos are getting the advertisement you want them to. It doesn’t always cost a fortune, but it will help your page and videos get exposure.

        Facebook goes hand and hand with YouTube. Sometimes, YouTube isn’t always the right platform in which you need to be posting on. Facebook is the second-best sight used for sharing videos. You should not use Facebook instead of YouTube. Facebook has some features, such as live mode, that YouTube does not have. It is also somewhat easier for a video to go on viral on Facebook rather than on YouTube.