Groundhog Day

            I am nearing the end of the book, “Measure What Matters”, and one major thing I have to say about this book is the fact that it is quite repetitive. I think that the book has a lot of good content and great concepts for people in the field that they should know, but it feels like every chapter I read about the same steps for how to measure different things in the social media world.

            The steps for basically every chapter in this book are as follows: define objectives, determine what you are measuring, decide on benchmarks to be able to compare, select your measurement tool, define your metrics (what you are measuring by), choose your measuring tool, and analyze the results. These steps have been involved in every chapter no matter what we are measuring and for what reason. I think that selecting your measurement tool and choosing your measurement tool don’t necessarily need to be two different steps. I think that you could encompass these both into one step. Once you decide which tool you’re using, decide how you’re going to use that tool. I also think that benchmarks and metrics could also both be encompassed in the same step. Decide what you will compare your data too and how you are measuring that data (percentages, money increase, etc.).

            I think that these steps are all very important to the measuring process for social media, but I think that the author could have cut this book down to three chapters instead of fourteen. The content is good, but repetitive. When I go to read a chapter, I feel like I have already read the same thing five times. No offense to the author, but I believe that the book could be summed up with all of the great information in a shorter manner.