The End

            I have just recently finished the book “Measure What Matters” by Katie Delahaye Paine and I could not be more thankful. The book was full of great information on how to measure all things social media and where to go from there. The one complaint I have about this book is the fact that it could have been summed up in about three chapters. The information was good and useful; however, it was repetitive. Every chapter felt like reading what I had already read two chapters beforehand and probably what I was going to read for the next five chapters.

            The last two chapters talked about measuring for nonprofits and how you should measure best to succeed. Again, I heard the same six or seven steps that I read about back in chapter two. It is all about objectives, benchmarks, tools and metrics, analyze, and do it all again. Since I have read these same steps now at least fifty times, I should know them like the back of my hand. I am hoping that I do.

            Chapter fourteen did take a different approach to the steps: using them in higher education. One thing that stuck out to me was the fact that the author put everyone in the category as an expert, which is true of higher education. That would make things more difficult because everyone knows the same things, and if you make a mistake, you are going to be called out on it.

            Overall, I am glad that this book has come to an end. I hope that I know everything there is to know about measuring what matters when it comes to social media (I probably don’t, but a girl can dream). Someday I may have to do something like this for a living, so I am glad that I now know a little more about it.